Goal
The reason for this study would be to see exactly how “mommy fans” affect the current designs from parasocial relationship anywhere between fans and you will idols in order to gain greater knowledge on the motivations root the fresh new acquisition of idol dolls. On the other hand, because of the for instance the knowledge and you may viewpoints away from men idol fans, the analysis aims to help you broaden new comprehension of fan behavior and you can enhance knowledge of the latest motives riding idol-doll usage.
Design/methodology/method
Providing idol-doll people while the research objects, this study used textual data along with-breadth interview to explore fans’ reasons for purchasing idol dolls.
Results
Idol doll sales is actually passionate by the mental attachment, instance certainly one of mommy fans who seek to introduce a feeling of control and keep a mother or father–youngster relationships. Concurrently, to order idol dolls can also serve as an excellent disguise to possess girlfriend fans to hide their close hopes and dreams regarding their idols. Also, idol dolls serve as semiotic identifiers, attracting such as for instance-minded admirers and you can gaining area detection. It needs to be noted you to definitely male idol admirers, who happen to be sensed deviant regarding masculine normative, face scrutiny within the female-dominated groups, in need of then proof authenticity.
Practical implications
This study produces knowing the motives behind idol-toy purchases and will let marketers inside catering to your mental needs out-of admirers, for example mommy fans, by making and business dolls one to resonate the help of its wished experience from accessory.
Societal effects
From the taking and emphasizing the positive regions of partner products, this study causes the fresh lingering process of de-demonization and normalization away from fandom. Likewise, this study and aims so you can contribute to an even more complete information of your own struggles and you will psychological means of Chinese younger age group.
Originality/really worth
This research examines brand new under-explored mommy-fan group’s psychological need and their motives of shopping for idol-dolls. Moreover it acknowledges brand new distinct views and you can enjoy regarding men idol fans, getting another and you may book viewpoint with the idol-doll use.
step one Inclusion
” tabindex=”0″> considering celebrities’ appearance had been sold because a different sort of mode to possess Chinese admirers to generally share its solid love for their dear idols, causing producing another Chinese fandom community. Into Weibo (perhaps one of the most preferred social network platforms during the China), the net people to possess idol-doll-creators, customers, and you may idol fans presently has collected more 460,000 followers in fact it is highly female-dominated. On this program, extremely common enthusiasts, who has a huge type of idol dolls, to post lovable pictures and share the feel from inside the putting on a costume and implementing make-up to their “newborns.” Depending on the newest consumer declaration, one of several idol-doll professionals, the fresh blog post-2000 generation stands for the best proportion, reaching 43 %, followed by the article-1995 age group positions 2nd, that have a proportion during the 26 % (“2021 Pure cotton Doll Professionals Belief Statement” 2021). Thus, Generation Z, some one, people born between the late 1990’s plus the very early 2010s (Priporas et al. 2020), earnestly activates that have idol-doll instructions because of interactive social media programs.
About time away from participatory fandom and you will fan discount, fans’ application preferences as well as their imagined experience of idols are subjects away from informative research. The way in which admirers interact with stars could have been identified as parasocial interaction-the brand new nonreciprocal, imaginary interaction between admirers and you can mass media personae (Liebers and Schramm 2019; Yan and you can Yang 2021). In recent times, fans definitely getting into the new parasocial relationships fantasize about an almost kinship which have idols, as long as they may control, or at least enjoys a noticeable degree of affect the idols. Into the Chinese social network, there is a development in which fans, particularly female, relate to themselves because idols’ moms and dads, aunts, or sisters. If you find yourself previous research has extensively checked parasocial relationship based on heterosexual norms and fans’ close fantasies from the idols (we.age., “girlfriend/wife fans” out-of idols), absolutely nothing has been recognized on the “mother admirers”,“Mother fans,” refer to admirers (normally women fans) who happen to be co-fostering idols/famous marockansk kvinnor interracial people since their elder women nearest and dearest. It is said by themselves while the mother of your own idol and are generally indulgent to help you idols, getting all of them as cute, simple high school students who want their additional care (Yan and you can Yang 2021).